With more than 150 certified farms and teams composed of 90% local employees, 70% of whom are women, the AlUla community is at the heart of this initiative.
Horizon Afalula
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sustainable, high-quality production and securing regular income for farmers.
Women, mostly from the region, also benefit from specific training that allows them to occupy a central role in technical and scientific functions.
Finally, AlUla Peregrina Trading Company invests in local socio-economic projects (seasonal jobs, SME development) and environmental projects (reforestation, water management), thus creating a virtuous circle within the community.
By promoting Moringa peregrina, its ancestral traditions, and its cosmetic potential through an innovative and responsible industry, AlUla Peregrina™ helps highlight the living culture of AlUla, while contributing to its economic development and community empowerment.
Learn more: https://www.alulaperegrina.com/
With more than 150 certified farms and teams composed of 90% local employees, 70% of whom are women, the AlUla community is at the heart of this initiative. As early as 2021, AlUla Peregrina Trading Company implemented training programs for farmers, allowing them to master modern techniques for cultivating and harvesting Moringa peregrina seeds, while valuing indigenous techniques and know-how. Today, family farms involved in the industry benefit from technical and logistical support aimed at ensuring
As early as 2021, AlUla Peregrina Trading Company implemented training programs for farmers, allowing them to master modern techniques for cultivating and harvesting Moringa peregrina seeds, while valuing indigenous techniques and know-how. Today, family farms involved in the industry benefit from technical and logistical support aimed at ensuring sustainable, high-quality production and securing regular income for farmers.
Women, mostly from the region, also benefit from specific training that allows them to occupy a central role in technical and scientific functions.
Finally, AlUla Peregrina Trading Company invests in local socio-economic projects (seasonal jobs, SME development) and environmental projects (reforestation, water management), thus creating a virtuous circle within the community.
By promoting Moringa peregrina, its ancestral traditions, and its cosmetic potential through an innovative and responsible industry, AlUla Peregrina™ helps highlight the living culture of AlUla, while contributing to its economic development and community empowerment.
Learn more: https://www.alulaperegrina.com/
AN INITIATIVE BUILT BY AND FOR THE COMMUNITY
AN INITIATIVE
BUILT BY AND FOR
THE COMMUNITY
Nicolas Levron,
Chief Operating Officer
of AlUla Peregrina Trading Company (APTC)
Nicolas Levron,
Chief Operating Officer
d’AlUla Peregrina Trading Company (APTC)
“In less than five years, in AlUla, we have built a unique, integrated platform that meets international standards. AlUla Peregrina™ is now entering an expanding phase of global commercial roll-out, with clear priorities set in Asia, Arabia, and Europe. This platform is also the foundation for our expansion into new industries for Peregrina and other ingredients sourced from the Arabian desert.”
“In less than five years, in AlUla, we have built a unique, integrated platform that meets international standards. AlUla Peregrina™ is now entering an expanding phase of global commercial roll-out, with clear priorities set in Asia, Arabia, and Europe. This platform is also the foundation for our expansion into new industries for Peregrina and other ingredients sourced from the Arabian desert.”
Operating to strict ethical and environmental standards, the local production meets both international standards for biodiversity and fair-trade principles, while limiting its impact on the desert ecosystem. For the last three years, AlUla Peregrina™ has traded under the demanding “Responsibly Sourced ” label, issued by the Union for Ethical BioTrade (UEBT).
Located in AlUla, the production laboratory is ISO 9001 certified. All raw materials are processed on-site, in facilities that comply with international standards, ensuring rigorous quality control and perfect consistency between batches.
Each production step, from harvest to export, is subject to precise monitoring and impeccable traceability. Designed to support scaling up, the industry has already forged international partnerships with major players in the beauty industry.
Operating to strict ethical and environmental standards, the local production meets both international standards for biodiversity and fair-trade principles, while limiting its impact on the desert ecosystem. For the last three years, AlUla Peregrina™ has traded under the demanding 'Responsibly Sourced ' label, issued by the Union for Ethical BioTrade (UEBT).
Located in AlUla, the production laboratory is ISO 9001 certified. All raw materials are processed on-site, in facilities that comply with international standards, ensuring rigorous quality control and perfect consistency between batches.
Each production step, from harvest to export, is subject to precise monitoring and impeccable traceability. Designed to support scaling up, the industry has already forged international partnerships with major players in the beauty industry.
PRODUCTION
BUILT ON EXCELLENCE
PRODUCTION
BUILT ON EXCELLENCE
Today, AlUla Peregrina™ is relaunching local, end-to-end production of this ancestral oil, based on rigorous processes that guarantee consistent quality and total traceability, from farm to skin. Also derived from seed pressing, the extracts, highly concentrated in exosomes and ceramides, are suitable for product formulations dedicated to anti-aging and restoration of the skin barrier.
Today, AlUla Peregrina™ is relaunching local, end-to-end production of this ancestral oil, based on rigorous processes that guarantee consistent quality and total traceability, from farm to skin. Also derived from seed pressing, the extracts, highly concentrated in exosomes and ceramides, are suitable for product formulations dedicated to anti-aging and restoration of the skin barrier.
AlUla Peregrina™ offers a range of patented active ingredients, available in oil-soluble and water-soluble forms, intended for skin and hair care products. Among the flagship products is AlUla Peregrina oil. Rich in natural ceramides, it was once sold all along the historic incense trade routes owing to its unique properties, for use in cosmetics, perfumes, and traditional remedies.
AlUla Peregrina™ offers a range of patented active ingredients, available in oil-soluble and water-soluble forms, intended for skin and hair care products. Among the flagship products is AlUla Peregrina oil.
Rich in natural ceramides, it was once sold all along the historic incense trade routes owing to its unique properties, for use in cosmetics, perfumes, and traditional remedies.
UNIQUE PRODUCTS,
BRIDGING TRADITION
AND RESPONSIBLE INNOVATION
UNIQUE PRODUCTS,
BRIDGING TRADITION
AND RESPONSIBLE INNOVATION
Alaa Alharbi,
Marketing and Communication Lead
at AlUla Peregrina Trading Company (APTC)
“ AlUla Peregrina™ is special
because we are sustainably
sourcing a new resource
from the local ecosystem of AlUla, the deserts of Arabia, and giving it a truly international market profile.”
Created in 2021 by the AlUla Peregrina Trading Company (APTC), the brand presented
its first supply chain of premium natural ingredients under the label 'Desert of Arabia'.
A major innovation for the cosmetics industry, this ambitious project combines respect for cultural heritage, sustainable innovation, and integration with local communities.
At the heart of this success are Moringa peregrina seeds with their remarkable properties. Cultivated in the AlUla desert for millennia, this tree is an integral part of the region's cultural heritage.
Created in 2021 by the AlUla Peregrina Trading Company (APTC), the brand presented its first supply chain of premium natural ingredients under the label 'Desert of Arabia'. A major innovation for the cosmetics industry, this ambitious project combines respect for cultural heritage, sustainable innovation, and integration with local communities. At the heart of this success are Moringa peregrina seeds with their remarkable properties. Cultivated in the AlUla desert for millennia, this tree is an integral part of the region's cultural heritage.
Discover the AlUla Peregrina™ brand
Discover
the AlUla
Peregrina™
brand
After the March 2026 PCHI China trade show in Hangzhou,
AlUla Peregrina™ took part in In-cosmetics Global,
the world’s leading event dedicated to cosmetic ingredients,
held in Paris from April 14 to 16. It was a fantastic opportunity to showcase new products and highlight the expertise
and quality of AlUla's ingredients.
IN COSMETICS
D’EXCELLENCE
EXCELLENCE
EXCELLENCE
IN COSMETICS
TM
ALULA PEREGRINA :
ALULA
PEREGRINA :
Land and Natural Heritage
Land and Natural Heritage
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