Facial oil-care, soaps, scrubs, and moisturizing creams complete a small, growing and certainly promising market. Ghosain Alban is a brand created locally in AlUla at the initiative of a local entrepreneur trained and supported by the Royal Commission and by the teams of the AlUla Peregrina Trading company. Flushed with success, the entire Ghosain Alban range is available to tourists from its shop in the Old Town. In addition, the up-and-coming brand is in the process of conquering social media. The profiles of AlUla's small and medium-sized businesses are supported through promotions at events, and their growth is supported through partnerships with hotel programs and continuing education.