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VALUE-CHAINS WITH HIGH ADDED VALUE

DATES AND CITRUS FRUITS

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The cultivation of date palms and citrus fruits

is an integral part of the cultural heritage of AlUla.

 

It is also an important factor in bringing

together local communities, who are at the forefront

of the oasis' agricultural transformation.

The cultivation of date palms and citrus fruits is an integral part of the cultural heritage of AlUla.

 

It is also an important factor in bringing together local communities, who are at the forefront of the oasis' agricultural transformation.

AlUla now has 45,000 inhabitants, including many farmers. Agriculture's central place at the heart of the community dates back to the very origin of human settlement in the oasis.

It gradually developed over time, under the influence of both nomadic populations and the gradual establishment of more settled communities thanks to improved agricultural techniques.

A MULTI-MILLENNIAL

AGRICULTURAL

TRADITION

Even today, the richness of the oasis continues to contribute to the development of AlUla. An ambitious program has been deployed by AFALULA and the RCU to revitalize local agriculture around high-potential value-chains, such as dates and citrus fruits, all while respecting the requirements of sustainable development, the region and remaining inclusive of local communities and their needs. The principal aim of the project is to reinforce the attractiveness of the region for tourists through the development of high-quality products which will contribute to improving the image of the oasis and arousing the interest of those who visit. Traveling to AlUla will be a multi-sensory experience, nourished both by visiting the oasis and by discovering a variety of local natural produce, raw or processed, used in gastronomy, perfumes and even cosmetics.

 

The rise of high value-added sectors is also an opportunity for the local population to become a greater player in the AlUla project, strengthening the region's agricultural autonomy and diversifying the local economy. Specialists trained by French research institutions are working in the field to modernize the skills of farmers and to help in improving production quality, in particular for those value-chains aiming for quality certification.

A KEY ROLE

IN THE DEVELOPMENT

OF THE OASIS

Saudi Arabia is one of the world's top two producers and exporters of dates. In AlUla, 90,000 tons of dates are produced each year, which is almost 1% of the total annual world production.

DATES, THE PRINCIPAL AGRICULTURAL

VALUE-CHAIN

29

cultivated citrus varieties

have been identified to date

 

800

hectares dedicated to

citrus production in AlUla

 

Between 12,000

and 15,000

tons of citrus

produced each year in AlUla

90,000

tons of dates

produced each year

 

70 %

of the dates produced

are of the local Barni variety

More than 1,500

farmers

 

Between 200,000

and 300,000

small ruminants

(goats and sheep)

AFALULA is supporting the RCU in the rise of this value-chain with its significant potential, both economic and symbolic. After an initial analysis phase, carried out between 2019 and 2020, the Agency proposed a development plan centered on improving the quality of the fruit. France has genuine expertise in this area, with considerable experience in the promotion of its own gastronomic heritage and produce.

This progressive approach, which creates real value for the local economy, also requires the establishment of key infrastructure, including a sorting and packaging plant, and the transformation of lower quality fruits and other by-products (kernel, dry palms, etc.), into higher value products such as date paste, vinegar, sugar or compost. Work has also been carried out with ASFO Grasse, in order to identify the different olfactory and gustative characteristics of AlUla dates and to design a flavor wheel, as used already in coffee and cocoa production.

The objectives: to develop the export potential of dates and to increase awareness of AlUla products for the benefit of agricultural communities.

AFALULA, A PARTNER AT THE HEART OF A TRANSFORMATION OF THE SECTOR

AFALULA,

A PARTNER

AT THE HEART OF A TRANSFORMATION OF THE SECTOR

Work carried out since 2020 has made it possible to identify the varieties best suited to the region's soil and micro-climate. At the same time, training on good practice is conducted with local farmers to improve the quality of their production – harvesting techniques, water conservation by modern irrigation methods, sorting and packaging methods by size.

Support is also provided to the annual Citrus Festival, launched in January 2022, aiming at increasing the fame of AlUla Citrus diversity in the Kingdom and the region. All of which helps to increase the selling price at the farm gate.

Oranges, lemons, clementines, citrons, kumquats... There are numerous citrus varieties in AlUla. A citrus value-chain of excellence is being developed around them, with the support of French experts, gathered within a consortium made up of French public research institutions (CIRAD, INRAE, ANSES) and private actors such as the Bachès nursery or the AgroProspective consulting firm.

CITRUS:

THE PROMISE OF A SUSTAINABLE

AND DIVERSIFIED VALUE-CHAIN

CITRUS:  THE PROMISE

OF A SUSTAINABLE AND DIVERSIFIED VALUE-CHAIN

THE CITRUS ODYSSEY: FROM ORIGIN TO ALULA

LEARN MORE

To carry out this ambitious project, the Agriculture division is working in close collaboration with several AFALULA centers of expertise inspired by “French-style” models of expertise:

 

the Botanical Products division is responsible for promoting the development of products, particularly cosmetic and scented ones, from local plants and natural resources.

 

the Environment & Infrastructures division is working on issues related to water management.

 

the Architecture & Urban Development division is helping design the development and integration of agricultural spaces.

 

the Tourism & Hospitality division supports the sector on issues concerning the promotion of local agricultural products in restaurants or hotels, but also with Agrotourism.

AFALULA is partnering with the RCU in their project to promote the economic, tourist and cultural development of the AlUla region for the benefit of the local and rural communities who live there.

AFALULA'S CENTERS OF EXPERTISE IN ACTION

Découvrez le travail

du pôle Agriculture avec les fermiers

et les agriculteurs sur le terrain

à AlUla.

DISCOVER THE WORK OF THE AFALULA AGRICULTURE DIVISION WITH THE FARMS AND FARMERS ON THE GROUND IN ALULA

DISCOVER

THE STUDY OF THE OASIS REQUIRES AN EXTENSIVE, MULTI-DISCIPLINARY APPROACH ACROSS MANY AREAS OF EXPERTISE

EXPERT FOCUS

DISCOVER

THE TRANSFERT

OF SKILLS

IS AN INVESTMENT

FOR THE FUTURE

EXPERT FOCUS

Water is a crucial issue for the oasis. Committed to the development of sustainable and responsible agriculture, and in collaboration with the French company BRL Ingénierie, the RCU and AFALULA are developing a strategy for the transformation of irrigation systems throughout the agricultural territory of AlUla.

 

The traditional practices and irrigation system, known as "flooding irrigation", used until now by farmers, will be replaced by more efficient and sustainable systems, such as the monitored and controlled drip technique. The latter could ultimately reduce water consumption by 20% to 30% for the same quantity of agricultural products generated. The deployment of these promising alternatives needs to be encouraged by incentive schemes, in particular financial, training and technical support, in order to accelerate the transformation process.

WATER MANAGEMENT: TOWARDS A LONG-TERM, RESPONSIBLE AGRICULTURE

READ THE INTERVIEW

Environment & Infrastructures division Director

ANNE LARDOUX

THREE QUESTIONS TO

GO TO AFALULA.COM

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IN BRIEF

News

IN BRIEF

The eye of

NATHALIE

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The eye of

NATHALIE

BONDIL

Account

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LUXURY CODES REINVENTED

Account

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A KINGDOM

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DADAN,

A KINGDOM

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DATES AND

CITRUS FRUITS

VALUE-CHAINS

WITH HIGH

ADDED VALUE

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DATES AND CITRUS FRUITS

VALUE-CHAINS WITH

HIGH ADDED VALUE

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