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Coordinated governance was favored in order to promote complementary systems and operators, helping build an efficient and well-integrated transport network. RATP Dev is piloting the  transport project, with support for planning and modeling from SYSTRA.

 

In addition, the French Agency for AlUla Development (AFALULA) is using its expertise to support the Royal Commission for AlUla (RCU) in the co-construction of the transport project and is also advising the French partners. This highly cross-functional project is mobilizing the know-how of numerous AFALULA experts across the fields of Infrastructure and Environment, Urban Planning and Design, Support to the Local Government, Tourism Development, and Human Capital.

Coordinated governance was favored in order to promote complementary systems and operators, helping build an efficient and well-integrated transport network. RATP Dev is piloting the  transport project, with support for planning and modeling from SYSTRA.

 

In addition, the French Agency for AlUla Development (AFALULA) is using its expertise to support the Royal Commission for AlUla (RCU) in the co-construction of the transport project and is also advising the French partners. This highly cross-functional project is mobilizing the know-how of numerous AFALULA experts across the fields of Infrastructure and Environment, Urban Planning and Design, Support to the Local Government, Tourism Development, and Human Capital.

A CROSS-FUNCTIONAL PROJECT

A CROSS-FUNCTIONAL PROJECT

“The traveler experience is at the heart of our concerns. We need to maintain the quality of life for locals, while keeping that 'wow' effect that tourists feel when they arrive in AlUla.”

 

 

Mélanie Bosredon

Director of International Projects,

Consulting & Planning Department (CPD), SYSTRA France

“The traveler experience is at the heart of our concerns.

We need to maintain the quality of life for locals, while keeping

that 'wow' effect that tourists feel when they arrive in AlUla.”

 

 

Mélanie Bosredon

Director of International Projects,

Consulting & Planning Department (CPD), SYSTRA France

 

Helping to reduce the carbon footprint of traffic in AlUla

The objective of the sustainable mobility plan is to reach a 35% public transport share by 2035. This level, if achieved, will contribute to significantly reducing the carbon footprint of traffic in AlUla, where car culture remains strong.

Trams, autonomous shuttles and a growing network of electric buses, cycle paths and alternative transport options will significantly reduce traffic and CO2 emissions.

To achieve these objectives and preserve the tranquility of the location, traffic restrictions are also planned, mainly in tourist and natural areas, linked to the increased deployment of public transport.

 

Helping to reduce the carbon footprint of traffic in AlUla

The objective of the sustainable mobility plan is to reach a 35% public transport share by 2035. This level, if achieved, will contribute to significantly reducing the carbon footprint of traffic in AlUla, where car culture remains strong.

Trams, autonomous shuttles and a growing network of electric buses, cycle paths and alternative transport options will significantly reduce traffic and CO2 emissions.

To achieve these objectives and preserve the tranquility of the location, traffic restrictions are also planned, mainly in tourist and natural areas, linked to the increased deployment of public transport.

Offering an on-demand transportation model

Retaining the aim of facilitating travel, the mobility strategy will offer a Mobility as a Service (MaaS) system.

This “all-in-one” tool revolutionizes traveler support. Using an application, the user can consult all the information on existing services - lines, timetables, routes, prices - and buy transport tickets on his or her smart-phone in real time. By being better informed, users will be more inclined to leave their cars behind in favor of other modes of transport.

Offering an on-demand transportation model

Retaining the aim of facilitating travel, the mobility strategy will offer a Mobility as a Service (MaaS) system.

This “all-in-one” tool revolutionizes traveler support. Using an application, the user can consult all the information on existing services - lines, timetables, routes, prices - and buy transport tickets on his or her smart-phone in real time. By being better informed, users will be more inclined to leave their cars behind in favor of other modes of transport.

LEARN MORE

A mobility policy that supports sustainable development

MOBILITY

IN LINE WITH

THE 2030 VISION

Discover

the mobility report

Discover the mobility report

For residents, the objective is to limit the use of private cars through a multimodal offering combining the tramway, cycle paths, small on-demand shared electric vehicles, autonomous shuttles and electric buses. Above all, it is geared to improving the quality of life for the local population by reducing traffic in favor of quality urban planning and easier connections between places.

One of the major challenges of the future mobility system is to build a transport network intended for both local residents and tourists, whose use-cases and expectations may differ.

One of the major challenges of the future mobility system is to build a transport network intended for both local residents

and tourists, whose use-cases

and expectations may differ.

CUSTOMIZED MOBILITY

FOR LOCALS

AND TOURISTS

 

CUSTOMIZED MOBILITY

FOR LOCALS

AND TOURISTS

“It seems to me that, in the short term, the primary challenge of the mobility strategy in AlUla is to support the rapid growth in both visitors and local residents with an approach that is adapted to these changes. More broadly, there are many societal and environmental issues that the mobility strategy will also integrate to ensure the long-term resilience of the territory including the ecological transition, social and territorial cohesion and the digital era, for which we are also undertaking to fully support the RCU.”

 

 

Anne Lardoux

Director of Infrastructure, Environment, Support

to Local Government & Strategic Corporate Relations division

“It seems to me that, in the short term, the primary challenge of the mobility strategy in AlUla is to support the rapid growth in both visitors and local residents with an approach that is adapted to these changes. More broadly, there are many societal and environmental issues that the mobility strategy will also integrate to ensure the long-term resilience of the territory including the ecological transition, social and territorial cohesion and the digital era, for which we are also undertaking to fully support the RCU.”

 

 

Anne Lardoux

Director of Infrastructure, Environment, Support

to Local Government & Strategic Corporate Relations division

2 million

tourists expected annually by 2035

150 000

inhabitants

“We want to encourage walking by developing  an accessible city of short distances,  lively neighborhoods, local amenities, sidewalks  and public spaces.” 

 

Vincent Lichère 

Mobility Expert, AFALULA 

“We want to encourage walking by  developing an accessible city of  short distances, lively  neighborhoods, local amenities,  sidewalks and public spaces.” 

 

Vincent Lichère 

Mobility Expert, AFALULA

AlUla is a territory unlike any other. With a remarkably rich but fragile cultural heritage and natural environment, it faces major climatic and sustainability issues. The local population is also expanding, with 150,000 residents and an expected 2 million tourists annually by 2035. The mobility strategy was therefore designed to offer transport solutions adapted to the specific needs of this unique destination.

AlUla is a territory unlike any other. With a remarkably rich but fragile cultural heritage and natural environment, it faces major climatic and sustainability issues. The local population is also expanding, with 150,000 residents and an expected 2 million tourists annually by 2035. The mobility strategy was therefore designed to offer transport solutions adapted to the specific needs of this unique destination.

A UNIQUE TERRITORY, MULTIPLE MOBILITY CHALLENGES

A UNIQUE

TERRITORY,

MULTIPLE

MOBILITY CHALLENGES

AlUla’s transformation requires a holistic approach on mobility issues. It is essential to combine sustainable development, respect for a unique natural and cultural environment, ease of travel for a diverse population, quality of life of the local inhabitants and an exceptional visitor experience...

 

All of these issues are at the heart of the sustainable mobility strategy currently being rolled out across the region.

LOW-IMPACT MOBILITY

MOBILITY

TOWARDS INTELLIGENT,

TOWARDS

INTELLIGENT,

LOW-IMPACT

Focus

Focus

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